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Helichrysum

Hristian Ivanov
22 October 2025 • 2 min. read
Безсмъртниче

Immortelle (Helichrysum italicum) is a perennial plant from the Aster family (Asteraceae), also known as yellow smil. The etymology of the Latin name comes from two Greek words: ἥλιος (hélios) — “sun” and χρυσός — “gold,” referring to its clusters of small yellow flowers wrapped in golden-hued bracts. The herb immortelle is compared to the Phoenix because, when picked and dried, it can revive its vital activity even after 365 days if immersed in water or planted.

With its beautiful sun-yellow, ball-shaped inflorescences and wonderful aroma, the “golden flower” brings a bright, sparkling, piercing freshness and a sunlit warmth and coziness even on the coldest winter days. The healing power of immortelle has a delightful effect on body and soul. It holds within it the secret of youth and longevity.

Its lovely blossoms were offered to the gods in Ancient Greece, used as a fragrance in medieval Europe, and as a spice in various culinary recipes from the Mediterranean region. According to folk medicine, the herb can cure all manner of ailments and is therefore attributed with magical properties. Immortelle is beneficial for the liver and gallbladder—the decoction and infusion of its flowers are used as cholagogue, diuretic, and laxative remedies. It treats stomach diseases—such as colitis and gastritis—helps with women’s ailments and urinary problems, and is used for sciatica, gout, rheumatism, and neuralgia.

Products mentioned in the article

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