2020 at Essences Bulgaria
2020 was a very special year for us. We had many goals, ideas, and exciting projects. Here are the highlights we’d love to share with you.
We decided to recap our 2020 because it was a truly special year. We had ups and downs, learned a lot, met many amazing new friends, expanded our team, and managed to achieve some of our goals.
January – We kicked off the year with lots of online orders from Europe, America, and Asia! That motivated us to build a clear vision for new products to offer you. We dove right in and began working on our 100% organic floral waters, rosehip carrier oil, and lavender essential oil.
February – We found professionals to help us design and express our passion through the new products—so that everything, from packaging to the final item, would reflect the outstanding quality we strive for.
March – We kept working hard on developing our new organic products while fieldwork ramped up in parallel—getting ready for the new season!
April – As the first spring sunshine kissed our fields, we were ready to start the intensive work. We hired new people to care for our herbs more effectively and attentively.
May – One of our favorite months each year—our fields were in bloom, bees were buzzing, and we were excited for the rose harvest! We handpicked the roses and prepared them for distillation to produce our unique 100% organic rose floral water (Rosa damascena), notable for its exceptionally high content of rose essential oil.
June – Our herbs grew under the blazing sun. We woke very early each morning to work in the fields before noon. We harvested our Salvia sclarea and lemon balm (Melissa officinalis).
July – We began one of our missions: to become better known in the Bulgarian market. At last, we were ready to present our new organic products. Meanwhile, fieldwork never stopped—we harvested basil, helichrysum, and Moldavian dragonhead.
August – Botanica2020—one of the most important aromatherapy conferences—was just a month away, so we started preparing our video, presentation, and materials. We distilled freshly picked herbs: St. John’s wort, yarrow, and oregano.
September – Botanica2020! We’re extremely grateful for this opportunity. Our co-founder Yonatan Middendorf was one of the speakers, presenting our unique essential oils and exchanging experience with top aromatherapists, researchers, herbal medicine doctors, health professionals, distillers, and suppliers from around the world. We also launched our new website—completely refreshed and much easier to navigate!
October – You shared your first impressions of our new products—organic floral waters, carrier oil, and lavender essential oil. Our 100% organic lemon savory floral water was featured in the monthly “You Are Worth It” subscription box. We kept working in the fields—gathering smoketree leaves.
November – Our 100% organic lavender floral water was featured by one of Bulgaria’s most popular subscription boxes—Kibrit. Our products also became available in the physical bio stores Domashnica in Sofia. And last but not least, we appeared on one of BNT’s most popular TV shows, “Brazdi”! It was time to gather rosehips to produce our high-quality organic carrier oil.
December – And just like that, the last month of 2020 arrived. Our 100% pure natural Japanese mint essential oil was included in the You Worth It Box—the best-selling edition so far! We planned our goals for 2021 after an incredible 2020!
We promise that in 2021 we’ll strive to be even better, continue delivering top-quality products, and always follow our passion. We’re open to your suggestions and will always value your honest feedback about our products.
